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✅ Subject: Global Marketing Management
📅 Week: 6
🎯 Session: NPTEL 2025
🔗 Course Link: Click Here
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| Global Marketing Management Week 11 Answers |
| Global Marketing Management Week 12 Answers |
NPTEL Global Marketing Management Week 6 Assignment Answers 2025
1. Which of the following dimensions are included in Geert Hofstede’s cultural grid?
- Power distance
- Uncertainty avoidance
- Masculinity
- All of these
Answer :- For Answers Click Here
2. Competitive parity method of setting advertising budget involves _______________.
- Setting the overall budget as a percent of sales
- Allocation of resources
- Using your competitor’s spending as a benchmark by simply matching their spending amounts
- All of these
Answer :- For Answers Click Here
3. Which of the following is NOT an element of the promotion mix?
- Advertising
- Mobile Marketing
- Sales Marketing
- Place
Answer :-
Introduction To Internet Of Things Week 6 NPTEL Assignment Answers
4. _____________is a form of promotion where the brand is placed in the context of a movie, television show, video games, or other entertainment vehicles.
- Direct marketing
- Sales promotion
- Product placement
- All of these
Answer :-
5. Which of the following are low-involvement approaches for market entry?
- Export management companies
- Export trading companies
- Licensing
- All of these
Answer :-
6. _______________ is a tool for characterizing people which addresses their cognitive styles.
- Myers-Briggs Type Indicator
- Cultural dimensions
- Both Myers-Briggs Type Indicator and Cultural dimensions
- None of these
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7. What is meant by cultural familiarity?
- Measure of a party’s current knowledge of his counter part’s culture and ability to use that knowledge competently
- Measure of a party’s past knowledge of his counter part’s culture and ability to use that knowledge competently
- Measure of a party’s current knowledge of his own culture and ability to use that knowledge competently
- None of these
Answer :-
8. What are the difficulties of sending expatriates abroad?
- Cross-cultural training
- Security risk
- Motivation
- All of these
Answer :-
9. Factors that contribute to the increased complexity and cost of global logistics, as compared to domestic logistics, are____.
- Distance
- Exchange rate fluctuations
- Foreign intermediaries
- All of these
Answer :-
10. Ocean shipping is not used extensively for the transportation of which of the following?
- Heavy products
- Perishable products
- Non-perishable products
- Bulky products
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Global Marketing Management Week 6 NPTEL Assignment Answers 2024
1. Which of the following is NOT an advertising budgeting method used by companies-
- Percentage of Sales
- Competitive Parity
- Activity Based Method
- Objective and Task Method
Answer :- c
2. Barriers to standardization can include-
- Cultural Differences
- Advertising Regulations
- Market Maturity
- All of these
Answer :- d
3. When screening advertising agencies, which of the following criteria can be used:
- Market coverage
- Quality of coverage
- Creative reputation
- All of these
Answer :- d
4. __________-__ is a form of promotion where the brand is placed in the context of a movie, television show, video games, or other entertainment vehicles.
- Event sponsorships
- Product placement
- Viral marketing
- Mobile marketing
Answer :- b
5. Export Management Companies (EMCs), Export Trading Companies (ETCs) and, Licensing are examples of which of the following market entry options-
- Low Involvement
- Mid-level Involvement
- High Involvement
- None of these
Answer :- a
6. Sales force management consists of which of the following-
- Setting salesforce objectives
- Designating salesforce strategy
- Supervising salespeople
- All of these
Answer :- d
7. When both parties feel very comfortable with their counterpart’s culture then which of the following cross-cultural negotiation strategy is suitable-
- Coordinate adjustment of both parties
- Embrace the counterpart’s script
- Improvise an approach
- Effect symphony
Answer :- c
8. Which of the following can be considered difficulties of sending expatriates abroad-
- Cross-Cultural Training
- Motivation
- Compensation
- All of these
Answer :- d
9. ______________ refers to the means for keeping continuous tabs on the exact location of the goods being shipped in the logistic chain.
- Intermodal transportation
- Tracking technology
- Global logistics
- Materials management
Answer :- b
10. Low transit times, greater ease of unloading and distribution, and higher predictability are advantages of which of the following modes of transportation-
- Road Shipping
- Ocean Shipping
- Air Freight
- All of these
Answer :- c
Conclusion:
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