Find NPTEL Consumer Behaviour Week 6 answers 2025 at nptel.answergpt.in. Our expert-verified solutions simplify complex topics, enhance your understanding of key concepts, and improve your assignment accuracy with confidence.
✅ Subject: Consumer Behaviour
📅 Week: 6
🎯 Session: NPTEL 2025
🔗 Course Link: Click Here
🔍 Reliability: Verified and expert-reviewed answers
We recommend using these answers as a reference to verify your solutions. For complete, detailed solutions for all weeks, visit – [Week 1-8] NPTEL Consumer Behaviour Assignment Answers 2025
🚀 Stay ahead in your NPTEL journey with fresh, updated solutions every week!
| Week-by-Week NPTEL Consumer Behaviour Assignments Answers in One Place |
|---|
| Consumer Behaviour Week 1 Answers |
| Consumer Behaviour Week 2 Answers |
| Consumer Behaviour Week 3 Answers |
| Consumer Behaviour Week 4 Answers |
| Consumer Behaviour Week 5 Answers |
| Consumer Behaviour Week 6 Answers |
| Consumer Behaviour Week 7 Answers |
| Consumer Behaviour Week 8 Answers |
NPTEL Consumer Behaviour Week 6 Assignment Answers 2025
1. If there is no match between the celebrity and the brand, the audience will remember the celebrity instead of the brand. This effect is known as:
a. Black and White Effect
b. Vampire Effect
c. Rainbow Effect
d. None of the above
Answer :- For Answers Click Here
2. On the ‘basis of the nature of relations’ among the family members, a family can be classified into two main types:
a. Conjugal and Consanguine
b. Nuclear and Joint
c. Polygamous and Polyandrous
d. None of the above
Answer :-
3. ________ refers to ‘older, married, with grown-up dependent children.’
a. Full Nest 1
b. Full Nest 2
c. Full Nest 3
d. Empty Nest
Answer :- For Answers Click Here
4. There are generally four ways that families usually use to resolve conflict:
a. Problem-Identification, Information Search, Buying, Consuming
b. Problem-Solving, Persuasion, Bargaining, and Politicking
c. Problem-Creation, Problem-Solving, Solution-Testing, Reviewing
d. None of the above
Answer :-
5. When there is some alteration in technology, keeping the fundamental purpose of using the product almost the same, then we call it __________ innovation—e.g., jet vs propeller aircraft.
a. Continuous
b. Discontinuous
c. Dynamically Continuous
d. None of the above.
Answer :-
6. _________________ form the last consumer category to adopt an innovation.
a. Late Majority
b. Laggards
c. Late Minority
d. None of the above
Answer :- For Answers Click Here
7. According to Rogers (2003), the innovation-decision process comprises five basic phases. Which among the following options does not represent such phases?
a. Knowledge
b. Persuasion
c. Implementation
d. Production
Answer :-
8. Rogers (2003) defined _________ as “the degree to which an innovation may be experimented with on a limited basis.”
a. Compatibility
b. Complexity
c. Trialability
d. None of the above.
Answer :-
9. When the diffusion forms a permanent purchase pattern, it becomes:
a. Innovation
b. Adoption
c. Consumption
d. None of the above
Answer :-
10. _____________ refers to the propensity of new products, practices, or ideas to be stretched among people.
a. Innovation
b. Diffusion
c. Adoption
d. None of the above
Answer :- For Answers Click Here
Consumer Behaviour Week 6 NPTEL Assignment Answers 2024
1. If there is no match between the celebrity and the brand, the audience will remember the celebrity instead of the brand. This effect is known as:
a. Black and White Effect
b. Vampire Effect
c. Rainbow Effect
d. None of the above
Answer :- For Answers Click Here
2. On the ‘basis of the nature of relations’ among the family members, a family can be classified into two main types:
a. Conjugal and Consanguine
b. Nuclear and Joint
c. Polygamous and Polyandrous
d. None of the above
Answer :-
3. ________ refers to ‘older, married, with grown-up dependent children.’
a. Full Nest 1
b. Full Nest 2
c. Full Nest 3
d. Empty Nest
Answer :-
4. There are generally four ways that families usually use to resolve conflict:
a. Problem-Identification, Information Search, Buying, Consuming
b. Problem-Solving, Persuasion, Bargaining, and Politicking
c. Problem-Creation, Problem-Solving, Solution-Testing, Reviewing
d. None of the above
Answer :-
5. When there is some alteration in technology, keeping the fundamental purpose of using the product almost the same, then we call it __________ innovation—e.g., jet vs propeller aircraft.
a. Continuous
b. Discontinuous
c. Dynamically Continuous
d. None of the above.
Answer :-
6. _________________ form the last consumer category to adopt an innovation.
a. Late Majority
b. Laggards
c. Late Minority
d. None of the above
Answer :- For Answers Click Here
7. According to Rogers (2003), the innovation-decision process comprises five basic phases. Which among the following options does not represent such phases?
a. Knowledge
b. Persuasion
c. Implementation
d. Production
Answer :-
8. Rogers (2003) defined _________ as “the degree to which an innovation may be experimented with on a limited basis.”
a. Compatibility
b. Complexity
c. Trialability
d. None of the above.
Answer :-
9. When the diffusion forms a permanent purchase pattern, it becomes:
a. Innovation
b. Adoption
c. Consumption
d. None of the above
Answer :-
10. _____________ refers to the propensity of new products, practices, or ideas to be stretched among people.
a. Innovation
b. Diffusion
c. Adoption
d. None of the above
Answer :- For Answers Click Here
Consumer Behaviour Week 6 NPTEL Assignment Answers 2024
1. If a celebrity’s image overshadows the brand while the former endorses the brand , for example, Sourav Ganguly and Ajanta slippers . This effect is known as:
a. Rainbow Effect
b. Black and White Effect
c. Vampire Effect
d. Brand effect
c. None of the above
Answer :- c
2. Some families consist of adult members tied by sexual relationships, either by
marriage or a live-in relationship. This type of family is known as :
a. Conjugal Family
b. Consanguine Family
c. Nuclear Family
d. Joint Family
Answer :- a
3. _______________refers to ‘Young, married with children below five years’
a. Full Nest 0
b. Full Nest 1
с. Full Nest 2
d. Full Nest 3
Answer :- c
4. According to Jagdish Sheth, what are the two main types of family buying decisions?
a. Autonomous and Joint
b. Husband and Wife
c. Joint and Group
d. Complex and Simple
Answer :- a
5. A____________innovation means an alteration that basically changes the way a
product is used —eg., pager to mobile.
a. Dynamically Continuous
b. Continuous Innovation
c. Discontinuous Innovation.
d. None of the above
Answer :- c
6. Which adopter class tends to have a high degree of skepticism and adopts the
innovation after the majority of society has already embraced it?
a. Late Majority
b. Laggards
c. Late Minority
d. None of the above
Answer :- a
7. In which stage of the adoption process does the consumer either adopt or reject
the innovation?
a. Knowledge stage
b. Persuasion Stage
c. Decision stage
d. Trial stage
Answer :- c
8. What distinguishes the Persuasion Stage from the Knowledge Stage in the diffusion
of innovation process, according to Rogers?
a. Cognitive focus in persuasion stage
b. Affective focus in Knowledge Stage
c. Greater degree of uncertainty in Persuasion Stage.
d. Trial-ability emphasis in knowledge Stage
Answer :- c
9. What does the concept of diffusion of innovations primarily focus on?
a. Production process
b. Marketing strategies
c. The spread of new products, practices or ideas
d. None of the above
Answer :- c
10. In conflict resolution, what technique involves resolving incongruity over
buying motives through a give-and-take arrangement?
a. Problem-solving
b. Persuasion
c. Bargaining
d. Politics
Answer :- c
Conclusion:
In this article, we have uploaded the Consumer Behaviour Week 6 NPTEL Assignment Answers. These expert-verified solutions are designed to help you understand key concepts, simplify complex topics, and enhance your assignment performance. Stay tuned for weekly updates and visit www.answergpt.in for the most accurate and detailed solutions.
