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âś… Subject: AI in Marketing
đź“… Week: 6
🎯 Session: NPTEL 2025
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NPTEL AI in Marketing Week 6 Assignment Answers 2025
1. What is the primary role of Mechanical AI in brand standardization?
- To establish long-term customer relationships through emotional interactions
- To analyze customer sentiments and provide emotional insights
- To automate repetitive and routine tasks ensuring consistency
- To process unstructured data for personalized recommendations
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2. Which of the following is a significant limitation of Feeling AI in branding?
- It struggles to automate repetitive tasks efficiently
- It often provides biased recommendations due to lack of neutrality
- It cannot accurately recognize and respond to the full spectrum of human emotions
- It fails to integrate multiple sources of data autonomously
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3. What is the primary advantage of networks that firms must pay attention to?
- Simplification of supply chain operations
- Ability to create direct consumer relationships
- Enhanced product innovation and design
- Exponential value growth through the network effect
Answer :-
Introduction to Database Systems Week 6 NPTEL Assignment AnswersÂ
4. A hybrid network combines which two primary business models?
- Pure network platform and supplier ownership
- Direct sales and subscription services
- Independent operations and group-forming structures
- Media content delivery and customer data analysis
Answer :-
5. How does the autonomy characteristic of IATs contribute to competitive advantage in marketing?
- By creating and testing coalitions and strategies without traditional limitations
- By replacing human managers’ decisions with completely independent decisions
- By automating repetitive tasks and reducing human errors in product development
- By enabling brands to identify and focus exclusively on their most profitable segments
Answer :-
6. What generational preference has led to the rise of the sharing economy and subscription-based business models?
- Baby Boomers’ preference for ownership and asset accumulation
- Generation X’s focus on experiential and digital-first approaches
- Generation Y’s prioritization of experience over ownership
- Generation Z’s inclination toward hyper-personalized product offerings
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7. What is the premise of Customer-Based Brand Equity (CBBE)?
- Brand equity arises from consumer responses shaped by brand knowledge
- The brand value lies in its market share and profitability metrics
- CBBE focuses exclusively on the product’s features and competitive positioning
- Consumer loyalty is determined by the organization’s use of AI technologies
Answer :-
8. How does AI influence “Brand Associations” within the facets of Brand Equity?
- By tailoring recommendations through collaborative filtering to align with user preferences
- By differentiating features, benefits, and values to create relevance and enhance purchase intent
- By using content-based filtering to generate the most popular product recommendations
- By automatically curating promotional campaigns that target all demographic groups equally
Answer :-
9. What is the primary objective of brand anthropomorphism using AI?
- To replace human employees entirely in customer service roles
- To increase operational efficiency through automated systems
- To create a consistent user interface across all platforms
- To give brands human-like characteristics for deeper consumer connections
Answer :-
10. Why is the concept of empathy critical for consumer acceptance of AI devices?
- It allows AI devices to process data with minimal human intervention
- Empathy allows AI to increase operational speed and accuracy
- Empathy ensures that AI replaces human employees seamlessly
- It bridges the gap between technical functionality and emotional connection
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AI in Marketing Week 6 NPTEL Assignment Answers 2024
1. How is Thinking AI used for personalization?
- Decoding unstructured data to find patterns
- Decoding structured data to recognize regularities
- Decoding both structured and unstructured data to find patterns
- Delivering offers to consumers based on their individual interest
Answer :- a
2. Which type of AI provides relationalization benefits (i.e., personalizes relationships)?
- Thinking AI
- Feeling AI
- Emotional AI
- Mechanical AI
Answer :- b
3. What is Metcalfe’s law?
- A network effect cannot exist where the cost of adding an incremental node is n and the incremental value of that node is n squared.
- A network effect cannot exist where the cost of adding an incremental node is n squared and the incremental value of that node is n
- A network effect can exist where the cost of adding an incremental node is n and the incremental value of that node is n squared
- A network effect can exist where the cost of adding an incremental node is n squared and the incremental value of that node is n
Answer :- c
4. You are buying Nike shoes from Myntra. Which one is correct?
- Nike is a network and Myntra is node
- Nike is node and Myntra is network
- Both Nike and Myntra are nodes
- Both Nike and Myntra are networks
Answer :- b
5. In which competitive strategy as highlighted by KPMG, One undertakes an analysis of one’s Brand’s existing profile, assessing its strengths, pitfalls, potential, and challenges within the market context?
- Discern brand and distinctiveness and unique selling point
- Gauge present brand strength against competitors
- Devise branded content communication strategy
- None of the above
Answer :- b
6. Which of the following statements is not true for Competitive analysis agents?
- Competitive analysis agents can understand and proactively pre-empting or responding to competitor strategies and tactics in real time
- Competitive analysis agents collect competitive intelligence from social media and WOM
- Competitive analysis agents employ game theoretic strategies and tactics to respond to competitors’ moves
- Competitive analysis agents can apply memory-based reasoning in real time
Answer :- a
7. Which of the following is not a dimension of semantic brand score?
- Prevalence
- Uniformity
- Diversity
- Connectivity
Answer :- b
8. Which of the following is not a key ingredient of customer based brand equity (CBBE)?
- Brand Equity arises from differences in consumer responses
- Differences in response are the result of consumer’s Brand Knowledge about the brand
- Differential response by consumers that makes up Brand Equity is reflected in perceptions, preferences, and behavior related to all aspects of the marketing of that brand
- Brand Equity is mainly driven by the organization with limited involvement of the customer
Answer :- d
9. Given the simplicity of their conversational interfaces advanced chatbots, like Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana enable customers to spend increasingly more time engaging with a company’s AI than with any other interface, including the firm’s own employees. The tactic of giving brand symbols people-like characteristics and personalities is known as-
- Brand Association
- Brand Platformization
- Brand Anthropomorphism
- Brand Positioning
Answer :- c
10. As AI systems increasingly become the anthropomorphic faces of many brands, they could potentially lead to brand disintermediation. What is brand disintermediation?
- When a step in the supply chain is added
- Revamping of the entire supply chain
- Reduction in the use of intermediaries between producers and consumers
- Increase in the use of intermediaries between producers and consumers
Answer :- c
Conclusion:
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