AI in Marketing Week 7 NPTEL Assignment Answers 2025

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✅ Subject: AI in Marketing
📅 Week: 7
🎯 Session: NPTEL 2025
🔗 Course Link: Click Here
🔍 Reliability: Verified and expert-reviewed answers

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AI in Marketing Week 7 NPTEL Assignment Answers 2025

1. Which of the following Platform Block is the self-improvement block. Self-improvement can be seen in terms of self-respect and accomplishment and acquiring excellence.

• The Community Block
• The Benchmarking Block
• The Guidance Block
• The Inspiration Block

Answer :- b

2. Which one of the following is a feature of Brand Flagship Platform?

• They facilitate transactions and are largely agnostic to product branding.
• They are standardized and category agnostic.
• They encourage within and between brand competition
• They aim to avoid within-brand and between-brand competition and focus on compliments

Answer :- d

3. What is “Value” in marketing?

• Value is the tangible set of benefits the customer gets from product or service.
• Value is the intangible benefit of a product or service.
• Value is all the perceived benefits (tangible and intangible) minus all the perceived cost (tangible and intangible)
• Value is the profit margin created only.

Answer :- c

Cloud Computing Week 7 NPTEL Assignment Answers

4. Product Development teams most advanced in AI & ML achieve greater economies of scale, efficiency and speed across three core areas of development. Which of the following is not one of these core areas?

• Concept and specification
• Design and development
• Test and Go-to-market
• Product Promotions

Answer :- d

5. Which of the following is not true with respect to Building Intelligent experience engine?

• It should be surgically focused on micro goals—positive individual moments that compose the total experience—and ensure that all those goals get stitched together.
• It should be crafted creatively and insightfully, using the best possible data and expertise.
• They employ ever-improving machine-learning algorithms to figure out the right next step to enable the customer’s progress—constantly testing, always learning, and fueling decisions about how the interaction works.
• They connect data signals and insights from a fixed set of sources.

Answer :- d

6. Which one of the following is not true for “Brinks Home” in competing with ADT, Google Nest and Ring?

• Its field reps have been gathering competitive data since it began operations, in 1994
• The company tested thousands of combinations of messages and offers, varying the creative content, channel, and delivery times.
• The company acquired some leading AI firms back then to counter the already established R&D (Research and development) of big companies, like Google etc.
• It reorganized its structure around customer acquisition, service, and renewal and began using AI to optimize service-call scheduling, help cross-sell recommendations from call center reps, and conduct customer outreach for wireless system upgrades.

Answer :- c

7. Which one of the following is not a pivotal practice for building intelligent experience engine for product personalization?

• Test relentlessly.
• Honing the craft.
• Fulfill according to customer’s context.
• None of the above

Answer :- d

8. Which one of the following is an example of Reimagining the End-to-End Experience as a Seamless Flow in Intelligent experience engine?

• Lululemon uses personal information to augment basic customer demographics from a service like Experian or Acxiom, enabling marketing actions such as gender- and geo- based targeting.
• Qantas personalizes the booking, check-in, in-lounge, and in-flight experience.
• Sweetgreen launched a best-in-class app that makes it easy to create a custom salad and pick it up or have it delivered., roll out new digital menus and deliver personalized offers for customers.
• Stich Fix feeds data from hundreds of experiments every month into its intelligent experience engine to inform the next best action. It also asks customers for data directly.

Answer :- b

9. As per personalization maturity curve, which is the highest level of personalization stage?

• Predictive personalization
• Omni-channel optimization
• Field Insertion
• Behavioral recommendations

Answer :- a

10. Single based mailing is used in which one of the following stages of personalization maturity curve.

• Predictive personalization
• Omni-channel optimization
• Field Insertion
• Behavioral recommendations

Answer :- c

Conclusion:

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